Texas-Built Toyota Sequoia Named Texas SUV


All-New 2023 Toyota Sequoia Wins Top Honor at 2022 Texas Truck Rodeo

PLANO, TX, November 2, 2022 /PRNewswire/ — The all-new 2023 Toyota Sequoia was named “Sport Utility Vehicle of Texas” speak Texas Automotive Writers Association (TAWA) at the annual Texas Truck Rodeo event. The Sequoia, assembled with Toyota engine manufacturing, Texas (TMMTX) in San Antonio, also received the highest rating in three additional categories, including Full-Size SUV, Off-Road SUV and Best Exterior. This year, the Texas Truck Rodeo brought together dozens of journalists to assess Car manufacturers‘ latest trucks and SUV on an off-road course at Eagles Canyon Raceway in Decatur, Texas. Vehicles were rated on interior, exterior, value, performance and personal appeal.

“The all-new Toyota Sequoia offers all the space, technology, power and efficiency our customers need, and we appreciate TAWA recognizing everything Sequoia offers,” said Mike Swers, Executive Chief Engineer for the Toyota Tundra, Sequoia, Tacoma and 4Runner vehicle programs at Toyota Motor North America, Research and Development (TMNA R&D). “After the successful launch of the Tundra, which TAWA named truck Texas at the Truck Rodeo 2021we are excited to accelerate the next chapter in our truck family history with the Sequoia.”

Much like the coastal redwoods for which it is named, the 2023 Sequoia makes an immediate impression. The three-row SUV is all-new and aims to elevate the large-car segment with luxurious comfort, impressive technology and jaw-dropping performance thanks to an efficient new hybrid powertrain. The Sequoia lives up to its powerful and legendary namesake, with a standard i-FORCE MAX hybrid powertrain that delivers 437 hp, 583 lb-ft. of torque and maximum towing capacity up to 9,520 lbs.

Sequoia offers the space families need to carry passengers and all their gear. It is available in five unique grades which include SR5, Limited, Platinum, TRD Pro and the new Capstone luxury grade. Every grade is equipped with the new multimedia system introduced for the first time in the Tundra. It features a large 8-inch or optional 14-inch touchscreen that controls the all-new Toyota multimedia audio system designed and tuned by Texasbased at Toyota Connected North America. The Toyota Audio Multimedia system provides an enhanced user experience through new visual, touch and voice activation.

The Tow Tech Package, standard on TRD Pro and Capstone, and available on all other trims, offers a suite of features that include Trailer Backup Guide to help back up the SUV with a trailer, and Straight Path Assist, which helps provide steering control. to keep the trailer straight on its intended path when backing up.

“Toyota has done a magnificent job of remaking a classic from the ground up, and the members of TAWA took notice and chose the Sequoia as their 2023 SUV. Texas,” said Teia Necklace, president of TAWA. “We were impressed with the Sequoia’s capability, powerful new engine and solid good looks, which made it stand out in a class of remarkable vehicles.”

For more information on the 2023 Toyota Sequoia, visit Toyota Newsroom.

About Toyota
Toyota (NYSE:TM) has been part of the cultural fabric in the United States for more than 60 years and is committed to advancing next-generation sustainable mobility through our Toyota and Lexus brands, as well as our nearly 1,500 dealers.

Toyota directly employs more than 39,000 people in the United States who have helped design, engineer and assemble nearly 32 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will start manufacturing automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company’s U.S. sales in 2021 were electrified.

To help inspire the next generation for a career in STEM fields, including mobility, Toyota has launched its Virtual Education Center at www.TourToyota.com with an immersive experience and the chance to virtually visit many of our manufacturing facilities in the United States. The hub also includes a series of free STEM-based courses and programs through Toyota. UNITED STATES Foundation partners, virtual field trips and more. For more information about Toyota, visit www.ToyotaNewsroom.com.

About TAWA
TAWA is a Texasnon-profit association for automotive journalists promoting professionalism and quality journalism for over two decades. TAWA has become one of the most influential and recognized automotive journalist associates in the United States. The group hosts two annual events – Texas Auto Roundup and Texas Truck Rodeo – which allow members to experience vehicles from different manufacturers in one place, at a time.

Media Contact:
Greg Thome
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Marissa Martinez
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SOURCE Toyota Motor North America


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