Sony soundbars with clutter-free experience win hearts

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The HT-S40R is designed to become a powerful audio system to support consumer television viewing and recreate a true cinema-like immersive experience that can fit in the home.



Mathure Paul

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Posted on 09.20.21, 02:34 AM


Perhaps the gadget that captured hearts the most during the pandemic was television. The sale of televisions continues to grow steadily, but a smart television alone is not enough. As televisions continue to refine, audio quality takes a back seat. Enter the soundbars and one of the major players in this category is Sony, which has the HT-S40R for you. Here’s what Gyanendra Singh, Head of Audio Business at Sony India, told us about soundbars.

Gyanendra Singh, Head of Audio Business at Sony India

How did the sound bar come into being during the pandemic? Is it as big a purchase as a television?

We have seen a positive shift in consumer demand towards home audio, especially after the pandemic. The change in trend can be attributed to the need to improve home entertainment as people were stuck at home with limited exposure to multiplex and theaters as well as a huge increase in OTT content. The enhanced TV display supported by excellent sound allowed users to enjoy immersive entertainment from the comfort of their own homes.

There are many soundbars on the market, some with songs preloaded. What prices are the strengths for Sony and its customers?

In home audio, Sony is seeing a parallel increase in all price categories from 20K to over 100K. With a comprehensive product line aimed at meeting the needs of a wide variety of customers, Sony has established a strong leadership position in the home entertainment category.

How is the Sony HT-S40R unique and how does it fit most smart TVs?

The HT-S40R is designed to become a powerful audio system to support consumer television viewing and recreate a true cinema-like immersive experience that can fit in the home. The sound bar provides a 5.1 channel sound bar with wireless rear speakers and 600W output power in a segment of less than 30K. It comes in an attractive slim and compact design with easy connectivity options, like HDMI, optical, to connect to the TV.

Being a 5.1 channel speaker, are there any special features that work best with Bravia TVs?

The HT-S40R 5.1-channel soundbar allows consumers to configure their home theater system to their liking with minimal wires. It connects seamlessly with Bravia TV via Bluetooth. The wireless amplifier that powers the rear speakers ensures that no wires get in the way. The subwoofer and two discreet wireless rear speakers when connected to a TV, deliver an immersive cinema-quality home entertainment experience.


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