Loud & Clear, which operates from a converted bonded warehouse in Leith, will launch the link with Saltire Motorcycles next month, promising a “day of great music and fantastic bikes”. The companies plan to use the Dec. 3 occasion as a springboard for a series of collaborations between capital firms.
Saltire will display an Indian motorcycle at the entrance to the hi-fi showroom on Commercial Quay and a Mutt-branded bicycle in the store’s conservatory. Other brands represented by the motorcycle dealer include Husqvarna, KTM and Royal Enfield.
Guests at the pre-festive event will see audio products from a range of brands including Audiovector, Dynaudio, Moon, Rega and Scottish loudspeaker manufacturer Fyne Audio. Additionally, a selection of different systems will play in the store’s lounge-style conservatory, main area and state-of-the-art showroom.
John Carroll, managing director of Loud & Clear Edinburgh, which owns sister hi-fi distribution business, Renaissance Audio, said: “We are really excited about our first event with Saltire Motorcycles because in our experience there is a strong synergy between music and motorcycle lovers. Indeed, what better than to let yourself be ignited by an incredible track before hitting the road? Saltire’s motorcycles allow the rider to experience the space and spirit of Scotland, and Loud & Clear strives to provide powerful hi-fi systems that allow customers to hear the recordings like the artist wanted it.