Apple dominates global TWS market, eyeing more share with new AirPods Pro

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The improved performance of its Beats by Dre audio sub-brand helped Apple achieve overall shipment growth of 13.1% in the global TWS market in the second quarter (Q2) of this year, according to a new report.

Apple achieved this despite AirPods TWS series growth slowing to 2% with 15.3 million units shipped, Canalys reports.

“Apple will leverage its new AirPods Pro model to drive both shipment and revenue growth in its wearables, home and accessories category over the coming quarters,” the research analyst said. Sherry Jin.

To generate replacements and new buyers, the next-generation AirPods Pro must also offer new practical wow factors, “such as ecosystem-integrated unique content consumption and health tracking features,” added Jin. .

Sellers are already gearing up for the upcoming holiday season, rolling out new devices, especially for the high-end segment.

Apple has launched the second generation of AirPods Pro, available in India for Rs 26,900.

With the new H2 chip, AirPods Pro delivers an exceptional acoustic experience and up to twice the noise cancellation compared to the previous generation of AirPods Pro.

With a new low-distortion audio driver and custom amplifier, AirPods Pro now deliver richer bass and crystal-clear sound across a wider frequency range.

This time, a new extra-small tip is included so more people can experience the magic of AirPods Pro.

The H2 chip enables on-device processing, which reduces loud ambient noise – like a passing vehicle siren, construction tools, or even speakers at a concert – for more comfortable everyday listening.

With touch control on AirPods Pro, a light swipe up or down on the stem allows for quick volume adjustments.

AirPods Pro offer 1.5 hours of additional listening time over the first generation, for a total of up to six hours with active noise cancellation.

The device comes with a newly designed charging case that is sweat and water resistant, and includes a lanyard loop so it’s always close at hand.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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